Amid news that the company was planning to scale down its online marketplace business and eventually exit it, Paytm Mall is targeting Rs 10,000 crore in business over the next 12 months, says Karan Choudhury.
Branded and packaged edible oils are currently selling at around 50 per cent premiums over their loose varieties. Hence, products using edible oils would be costlier going forward.
Brands are turning up the pitch on voter participation, targeting millennial consumers.
The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?
Liril soap, which was recently relaunched, is now targeting a wider audience with the brand tailored to appeal to the entire family -- a change from the earlier times, when the likes of Karen Lunel, Preity Zinta, Tara Sharma and Deepika Padukone were made the face of the brand focusing on the youth segment.
Advertisers look at large families as target audience and speak to the 50-year old plus.
There is also an interesting name OLX gave the idle stuff lying in our homes: brown money. Over lunch, OLX CEO Amarjit Singh Batra tells Uttran Das Gupta how the company is weaning Indians away from their "irrational emotional attachment to things."
With Pockets, ICICI Bank aims to target first-time customers.
Reports suggest that Russia's biggest oil company, Ukraine's international airport as well as global shipping firm AP Moller-Maersk have been impacted by the attack.
Whistling Woods International announces its scree-writing course.
Speaking at the Annual Prime Minister's National Cadet Corps Rally 2020, Modi said the problem in Jammu and Kashmir persisted since Independence and some families and political parties kept issues in the region "alive", as a result of which terrorism thrived there.
'Lifestyle, peer pressure, lure of extra pocket money and many other factors are responsible why youth are taking drugs.'
Making a debut in India with an SUV, Citroen's products in the next couple of years will clearly chart and define its destiny in what has become both a vibrant but also a daunting market for foreign entrants, says Pavan Lall.
Market participants are hoping for a few tweaks on the taxation front which will encourage consumers and businesses to spend.
Smart positioning, continued communication and a global design language have played a big role, say experts
With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.
'Our clients need business. For business you need workers and so we decided to help'
Over 60 per cent working professionals in Tier 1 cities are stressed says study.
Experts pick the most effective advertisements of the year.
Urvi Malvania reveals STAR India's big plans for IPL-11.
Auto giant Bajaj Auto has landed in trouble for its "misleading and deceptive" advertisements as a consumer court has asked it to compensate a scooter owner who was lured into buying the vehicle due to the company's allegedly false claims on its mileage.Holding the auto-major guilty of causing "mental agony and harassment," Justice Kapoor directed the company to pay Rs 15,000 to New Delhi resident Karan Pal Singh, whose four-stroke scooter gave him an average of 34 km a litre
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The eight-year-old online messaging service gave potential investors their first glance at its financials on Thursday when it publicly filed its IPO documents, setting the stage for one of the most-anticipated debuts in over a year.
Currently, companies are taxed in the jurisdictions in which they have a physical presence. However, digital businesses generate revenues from markets without a significant physical presence in a country.
The publishing house faced massive backlash online on Friday after an advertisement of the book launch on Saturday with Bharatiya Janata Party leader Kapil Mishra as a guest of honour did the rounds on social media.
Despite Facebook's user base being bigger than Twitter, it is speculated that the 140-character site will outshine Zuckerberg's child.
'Maggi noodles belong to the consumers.'
Reliance has significant investments in telecom, consumer retail and media businesses in India.
This was one of the toughest years for Indian Railways.
The traditional Indian desserts market is around Rs 40,000-45,000 crore (Rs 400-450 billion).
The government is contemplating prohibiting foreign news channels downlinking into India from carrying any programmes or advertising specifically targeted for the Indian audience.
he battle has moved to the small screen and guess who's winning? Urvi Malvania reports.
Google Inc is currently in talks with a number of start-ups with unique and innovative business models, particularly in areas like voice and SMS-based advertising, to expand its presence in the country, an official close to the development said.\n\n
It is all about hitting the ball high and timing it right.
Professional networking site LinkedIn recently crossed the 20-million member mark in India.
Patanjali Ayurved, founded in 2007 by yoga guru Ramdev, is targeting Rs 10,000-crore (Rs 100-billion) revenue in 2016-17
A start-up by three friends with Angel investment of Rs 1.5 crore, NautankiTV has close to 40 per cent of its users from the US and UK.
With India's communication needs outstripping neighbours', companies are finding it easier for campaigns to be either based out of or outsourced to Indian agencies.
Bombay Dyeing is betting on creating a range of unique, customised textile products, a route that is largely unexplored by the home textiles players although several industry reports and consumer behavior studies have talked about the potential for personalisation.
